Post
by PeterCrespin » Sun Oct 30, 2016 8:29 am
A cast of thousands Chris. Every one of them going home feeling good and posting to friends and family: clever marketing.
I think DC is the last stop on the 2016 tour which took in the major centers of population. There were literally a hundred or so staff there, with a mixture of local hired help, a touring band of event professionals mostly from an LA exhibitions company, plus a small team of Jaguar staff supervising everything, and of course the fleet of cars and transporters etc.
It took about five minutes per person to sit/stand them in the mock-up sets and another five minutes to splice the shots into the action sequence for the 'convincing'' end result. Fabulously creative use of technology and indicative of a large marketing budget for two cars that HAVE to be big sellers and attract new brand supporters. I wish them well.
Rather that than blow money on the Clarksons of this world telling me their opinions. Like I said, if it ever crosses The Pond, get yourself signed up. Mark Gordon was there too.
Oh, and the XE & F-PACE were excellent as well!
Pete
1E75339 UberLynx D-Type; 1R27190 70 FHC; 1E78478; 2001 Vanden Plas