I was wrong about repro spinners!

[Heuer]

No, it was done internally by Santino Pietrosanti, Jaguar brand Director. A speech of his went viral when he boasted he had set up 15 separate DEI groups at Jaguar.

Land Rover has three different brand Directors who do not seem to be obsessed with making their cars LGBT+ icons.

Meanwhile Jaguar Classic have announced a new continuation series of E-Type's:

[Gfhug]

If that is how Jaguar’s brand director is presenting the future of the Marque then I’m so grateful our attempts to buy a new Jag failed.

Geoff

[rfs1957]

It would be hard to imagine a more damagingly mis-timed statement of intent, coming so soon after the sea-change that changed the colour of the White House.

The cup is full.

My prediction ; TATA pull the plug ; bankruptcy ; the brand gets sold to China ; they roll out some competent vehicles with a slightly classic/sporty twist ; they sell well.

And all without any LGBTQ hectoring.

PS - Could a moderator perhaps re-brand the title to this, I had initially thought there was no reaction on the Forum ?

[rfs1957]

Read the internal memo, dated last Friday.

Chilling words.

You’re either on-message or your under investigation.

The lunatics have truly taken over the asylum.

[paydase]

Really sad and disgusting.

[1954Etype]

Personally I really hope they've got it right and we will be amazed at the new car.

[Heuer]

Only have to wait until 3 December for the big reveal. This was how one Journalist described it:

"A week ago, I was sat with a number of other media types within Jaguar’s inner sanctum (a state-of-the-art complex in Warwickshire called Gaydon, ironically) and the rebrand back-story was rolled out before us. We saw the new logo, the maker’s mark, the tweaking of the iconic leaping cat and lots of cool people wearing strong colours defining the word of the moment: exuberance. And then, via a Squid Games-esque trot down corridors, past mirrors and strobe lights, we came to doors that eventually parted to reveal the new design vision, the first all-new New Jaguar.

I’m under NDA until the car’s reveal and so can’t say much more about it, if anything. Bar (I think) this: it’s a “fuck me” moment. I’ve written about cars for almost 40 years, and it’s the most shocking reveal since the Lamborghini Countach, and maybe the Jaguar E-Type before that. A copy of nothing, they promised. And it is. It’s bedroom poster stuff, it’s Gran Turismo fodder made real. It’s a reason to be very, very excited.

What it isn’t is “gay” or “woke”. In fact, one sometime GQ writer accosted the Jaguar team after and suggested they’d created a car “so masculine that no woman would ever want to drive one.” Which is palpable nonsense as gender identities have shifted a bit in recent years"

Based on that letter from the CEO Jaguar has once again decided to take legal action against its employees, social media, potential and existing customers because of perceived slights. We have just bought a Lexus and are delighted with it. I have not had any threats of persecution from the Lexus CEO (no pronouns) just a "thank you for buying"

[Heuer]

[Heuer]

Another day another problem for JaGUar:

https://search.app?link=https%3A%2F%2Fw ... s%2Fm2%2F4

[rfs1957]

Whilst reading about the re-launch, I stumbled across the "Ingenium" engine debacle.

You can waste many an hour looking at YouTube videos about how this has further depreciated the value of the JLR brands.

A hint of the background :

Engine Design Flaws

The Ingenium engine’s design has several critical weaknesses that affect its reliability. Engineers rushed the development process and relied heavily on computer modeling instead of traditional testbed validation. This approach led to structural vulnerabilities in engines of all types [6]. The design shows these major shortcomings:

Insufficient timing chain durability in pre-2019 models
Problematic DPF system configuration
Vulnerable turbocharger oil supply system
Issues with balance shafts and oil pumps
Susceptibility to piston cooling jet solenoid failure

I read elsewhere, en passant, that their cam lobes are just shrunk onto what is essentially piece of steel tubing.

The new Minis I've seen use the same approach ; the dealer I discussed a repair bill with, on behalf of a friend, admitted that they automatically charge for a pair of new camshafts whenever they have the slightest doubt about the way the engine is running - simply because they have no way of knowing whether one of the cams hasn't moved.

[Series1 Stu]

Wow

That first paragraph about engine design flaws has my blood boiling! I take exception to the blaming of engineers for "rushing" the development process. Everybody knows that engineers are among the most cautious of people and would never willingly or knowingly cut corners. Most likely the tone was set by project managers and bean counters. After all, we know that project managers think that nine women can have a baby in one month.

Computer simulation is used throughout the design and development processes so that there can be more confidence in the design before expensive testbed and "real world" testing gets underway. It's likely that the pass/fail criteria were relaxed.

Sorry, rant over, but I always find it irritating that the engineers get it in the neck for decisions made by people much higher up the food chain.

Regards

[Heuer]

[Heuer]

Please make it stop! Today's announcement:

"Jaguar is taking drastic action as part of its transformation. Boosted reports that the brand is cutting 75% of its dealers in England, leaving only a select few in business. The decision is part of Jaguar's plan to reinvent itself by 2026. By then, the company aims to sell only electric cars, targeting customers willing to pay at least a £100,000 for a vehicle.

“We are reducing our footprint significantly,” said Rawdan Glover, Jaguar’s managing director, in an interview with Car Dealer Magazine.

Jaguar currently operates 80 dealerships in the UK. According to the Daily Mail, that number will shrink to just 20 by 2026. This aligns with Jaguar's strategy to focus on its future as a luxury brand. The company plans to place its remaining dealerships in areas with high concentrations of wealthy customers. These dealers will specialize in selling high-end, exclusive vehicles."

[Series1 Stu]

It will be interesting to watch Jaguar slowly sink into obscurity while it tries to compete with Rolls Royce, Bentley, Ferrari and Lamborghini, all of which have massive automotive corporations behind them. Meanwhile, Porsche will just get quietly on with snapping up all buyers that would ordinarily be buying Jaguars.

This saddens me enormously.



Regards

[Gfhug]

That first paragraph about engine design flaws has my blood boiling! I take exception to the blaming of engineers for "rushing" the development process.
Sorry, rant over, but I always find it irritating that the engineers get it in the neck for decisions made by people much higher up the food chain.

Stuart, come the revolution …… Engineers will be in charge and accountants assigned to sweeping the roads. And no-one who installs a gas boiler or similar will be allowed to be called a engineer
Also all MPs will be required to have worked (but not as an accountant/bean counter) for twenty years in private industry, or ten years as a farmer, before being allowed to stand as an MP

If only

Geoff

[Series1 Stu]

Yesterday, I couldn't spell engineer. Now I are one.............

[mgcjag]

Looking like this will be released at the US launch later today

[Gfhug]

That makes me feel ill shall we form a queue at A&E?
What is your complaint, sir?
I've just seen the new jaGUar.
Please sit with all the others in that room where there are photos and videos of Proper Jags. Listen to the sound of that straight six and V12

[Heuer]

"Copy nothing"

[paydase]

jaguar-concept-leak-front.jpg (96.19 KiB) Viewed 71 times

I'm sick